EASYGO – EMPLOYER BRAND DIRECTION

GET THE EASYGO EDGE

The products already had a reputation. The company behind them didn’t.

Easygo needed an employer brand that could stand on its own while remaining connected to its already acclaimed global brands like KICK and Stake.

We developed Get The Easygo Edge, a strategic platform that translated the company’s ambition, culture and pace into a reason for exceptional people to join. Then we threw a launch party to celebrate.

My takeaway? To build an employer brand, you can’t compete on perks. You have to paint the picture of possibility.

what i did:

Employer brand strategy, Comms strategy, Creative direction, Executive management

what it influenced:

  • Defined a distinctive employer brand for Easygo beyond its product brands.

  • Translated the company’s broader brand strategy into a scalable recruitment platform centred around Get The Easygo Edge.  

  • Established the messaging, tone of voice and creative direction for future recruitment and employer brand communications.