KICK – BRAND ACTIVATION

KICK X DREAMHACK

Want to build a community? You’ve got to show up in theirs.

As KICK grew, credibility mattered just as much as awareness. Rather than creating our own event, we partnered with DreamHack, one of the world’s largest gaming festivals to build creator activations where streamers and fans were already spending their time.

We championed creators across the category spectrum, which turned KICK from a platform people knew about into one they could genuinely participate in.

Leveraging existing communities is sometimes the fastest way to assemble your own.

what i did:

Creative Direction, Design, Event Production

what it influenced:

  • Extended KICK’s brand beyond the platform into an irl creator experience.

  • Strengthened KICK’s presence within one of gaming’s largest global community events through partnering with ESL FACEIT Group and DreamHack.  

  • Created impactful touchpoints between creators, fans and the brand in an environment where streaming and gaming culture already wins.