KICK – BRAND REFRESH

FROM EVERY ANGLE

When KICK launched, it launched fast. Three years later, it outgrew the identity that got it there.

We realised live streaming platforms don’t advertise themselves, their communities do. That became the strategy: From Every Angle – a brand built around the idea that every unique perspective belongs here.

The biggest takeaway? An audience watches, but a community builds with you.

What I did:

Brand strategy, Creative direction, Brand design, Copywriting

What IT influenced:

  • Introduced a new strategic platform adopted across brand, marketing and product.

  • Repositioned a platform serving millions of users worldwide.

  • Built a brand system designed to scale with one of the world’s fastest-growing live streaming platforms.

  • Unified multiple communities under a single strategic idea.

  • Helped evolve KICK from a gaming-first platform into a broader entertainment brand.